About us

Affinity Technology Group was founded in October 2005 as Innovative Computing, LLC on a dedicated mission to provide something different than the typical sort of IT support to the local business community.  Its founding partners, devoted to an alternative approach to “the norm,” dedicated itself to the creation and implementation of a truly friendly, relatable team of fun, responsive geeks who enjoy working directly and intimately with people more than working with technology itself.

Following an initial restructuring of the company, Innovative Computing was transformed into Affinity, a truly different techie firm with an authentically local feel.  Located in the heart of Traverse City – where Old Towne meets downtown – the young, fun-loving demeanor of the staff combined with decades of specialized experience results in a genuinely unique and enjoyable outcome for our clients to appreciate.

Our team has been providing quality, comprehensive IT support to the Northern Michigan community since its inception. Managing Director (and Master IT Ninja) Ben Blissett embodies the philosophy of offering top-notch customer service and a best-in-class technology experience with affordable IT solutions – and always with an optimistic approach and a genuine smile.

Affinity has become a formidable presence in the local IT community, serving as the fun, energetic catalyst between technology and the end user and delivering a true affinity for an all-in-one-place customer experience and unsurpassed customer satisfaction.  Focusing on healthcare IT solutions and individualized web design and development, our personalized approach to you and your technology needs encourages a beneficial, lasting relationship.


Affinity is dedicated to unparalleled technical support and the provision of applicable solutions, outstanding customer service, and seasoned expertise in an ever-changing world that demands the integration of technology into our daily lives.  It’s a small town, and it’s small business – but it’s your small business, and we’re devoted to making technology work for you.

See our Client Testimonials!